We love getting press releases like the one below!
She was an amazing asset to our team and did a great job in raising our social media profile and multiplying our traffic by many, many times over.
We’re very proud of you Gretta and send you huge congratulations.
HUGE thank you to everyone who voted for us #teamginfund.
This was the campaign: https://mummysginfund.co.uk/parentinglikeitis/
DIGITAL MUMS PRESS RELEASE:
Gretta Schifano, 50, a mum of two from Oxted, Surrey has won this year’s inaugural Digital Mums Best Social Media Campaign category at the Women in Marketing Awards 2016. Sponsored by M&C Saatchi, this new award celebrates a Digital Mum graduate who has delivered a winning social media campaign. Gretta’s campaign for London-based parenting network and social enterprise, Mummy’s Gin Fund, was hand-picked by the public from a shortlist of five, with the results revealed at an exclusive ceremony held at the Ham Yard Hotel, London Soho, last night.
Over 1,600 people took part in the public vote, with Gretta securing over a third (36%) of all votes. Applications were open to all graduates of Digital Mums, which up-skills mums with in-demand digital skills and helps connect them to businesses looking for freelance social media managers and strategists. The shortlist was whittled down from a host of entries by a panel of judges from the WIM and Digital Mums teams. The five finalists were then put to the vote through social media to allow the public to decide the winning campaign.
Nikki Cochrane, co-founder of Digital Mums, said: “We’re a bit overwhelmed that so many people took the time to vote for our inaugural award and our amazingly talented mums. We’re delighted to see Gretta named the winner. She was an amazing student and really put her heart and soul into her campaign. We hope that by shining a spotlight on all five of our finalists’ campaigns and the awesome work our graduates are doing, more businesses will realise the potential out there if they opened up to a more flexible way of working.”
The WIM Awards 2016 Hall of Fame
1. Best Leader in Marketing
Brand side – Sheena Sauvaire, Top Shop
Agency side – Annette King, Ogilvy & Mather
2. The WIM Intrapreneurship Award
Tammy Smulders, Havas Lux Hub
3. The One to Watch
Charlotte Hamill, Born Social
4. The Digital Mum’s Best Social Media Campaign
5. Independent Consultant
Denise O’Leary, Purpol Marketing Ltd
6. Best Marketer Not for Profit
Hannah Skeggs, Westminster Kingsway College
7. Digital Influencer Campaign of the Year
Tanja Mehler, Olympus
8. Special Award for Outstanding Contribution to Marketing
Agency side, Tracey Follows, The Future Laboratory
Brand side – Nicola Mendelsohn, Facebook
9. Equality Advocate of the Year
James Governor, RedMonk
10. The WIM Company Award
11. Pioneer Award
Jan Gooding, Aviva